London Pop-Up: The Magnum Pleasure Store

So, it's been a while hasn't it? I can't really think of just one reason why I haven't been blogging recently, it's more of a combination of things. I'm still working away trying to wrap up my first year of uni while enjoying my last few weeks in London for a little while. I just seem to have been super busy, along with the fact that no ideas I had for my blog felt good enough. I haven't even been reading too many blogs recently either which is so unlike me!

Anyway, today I've decided to just jump right back into it again and what better way to do that than with a food related post, amirite? This is one for any Londoners, visitors of London or ice cream lovers! Magnum are back with their 'Pleasure Store' pop-up this summer, this time located on South Molton Street, close to Bond Street. I moved to London last September, just as Magnum were shutting the doors on their 2015 pop-up in Covent Garden, so I was more than a little bit excited to hear they were opening up again this summer.

I headed down this weekend to see what all the fuss was about, and I seriously wasn't disappointed! The choice is slightly overwhelming, as you're asked a stream of questions from what base you want (single dip or an indulgent double dip), which chocolates you want dipped and drizzled, toppings and which signature chocolate 'M' you'd like to top it all off! It was such a fun thing to do on a sunny afternoon in June and I can see why it has become so popular with both Londoners and tourists. The staff were in such good spirits too which made the whole experience all the more fun.

So, what did I go for I hear you ask? Well, I began with a single dip milk chocolate Magnum with chocolate ice cream, dipped in white chocolate, topped with honeycomb, marbled chocolate curls and some kind of yummy crunchy raspberry sprinkle, drizzled with dark chocolate and finished off with a white chocolate 'M'. Do you think I got enough chocolate on there? It was honestly so delicious that I could have easily walked right back in and ordered two more! It's no secret that London loves a good pop-up, but this one really is worth a visit and is totally unmissable for any ice cream lover.

The Magnum Pleasure Store will be open @ 56 South Molton Street, London, W1K 5SH
1st June - 16th September 2016
Monday - Saturday 11am - 9pm
Sunday 12pm - 6pm 


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